2003 | Paris, France | Multi Channel Video with Sound | Duration: 30 min. loop | Edition of 7+2AP | Filming & Editing : Nira Pereg |

12 resident artists of the Cite Des Arts (Paris, France, 2003) were asked to recite all the brands they could remember. Besides those brands, no other words were used, and so the option of brand names as an alternative language was examined, and the process of remembering became a personal portrait. The artists were from, Brazil, Germany, Switzerland, France, Greece, Italy, and Israel.